What Will You Learn?
- Set up Champion Ad campaigns on facebook from scratch and generate 1000+ leads
- Radical Tips to Use laser focused targeting to get insane conversions
- Use my Booster Blueprint to monetize social media
- Magnetic Strategies influencers use to attract followers
- My Ultra YouTube Strategy to Grow views on YouTube by 100%
- Pro Tips to build Personal Brand on Linkedin and leverage professional network to get 100s of clients
- Rocket strategies for Facebook marketing to build a community
Who Is This Course For?
Professionals – Learn new media and upskill, switch from traditional to digital marketing, build a personal brand, switch to better jobs, get freelancing side hustle, switch from sales / IT roles to digital marketing
Students – To build career, get internships, build a portfolio of projects, find placement opportunities
CXOs – Unlock the power of digital marketing and provide strategic vision to your organization; CFO/CTO/CMO to develop synergies in functions across organization
Entrepreneurs – Learn cost effective marketing to create awareness, generate leads and drive conversions for your business
Freelancers – Become a freelancer in design, video editing, social media marketing, SEO, website designing, paid campaigns; get holistic understanding of digital marketing to connect the dots
Influencers / Coaches – Build your personal brand with content, gain followers, increase engagement, monetize your social media accounts
Certificate
You will get a certificate on completion of the course
Course Curriculum
- Lesson 1 – Framework for Social Media Planning and Listening – Stakeholder Approach to Content Strategy (25:25)
- Lesson 2- Maersk Case Study for Stakeholder Approach to Content Strategy (5:29)
- Lesson 3 – Frameworks for Content Creation (3:58)
- Lesson 4 – Leverage Engagement Ladder - Case Studies in Social Media Marketing (9:07)
- Lesson 5 – Case Studies of B2B Companies leveraging Social Media (5:36)
- Lesson 6 – Metrics for Social Media Marketing (9:01)
- Live Project - Social Media Marketing Strategy
- Lesson 1 - Why should you market on Facebook? (9:07)
- Lesson 2 - How to create a business page that will generate revenue and buzz (2:44)
- Lesson 3 - What to post? (4:15)
- Lesson 4 - Posts that will skyrocket engagement (7:41)
- Lesson 5 - 5 SEO tips for Facebook (4:09)
- Lesson 6 - Demystify Facebook EdgeRank algorithm (1:47)
- Lesson 7 – How to Customize Tabs in Facebook - Case Studies on Impact Campaigns with custom applications (2:44)
- Lesson 8 – Use Brand Stories to connect with audience – case studies (4:03)
- Lesson 9 – Scale Up using Paid Advertising on Facebook (3:44)
- Lesson 10 – Know the Types of Adverts on Facebook (11:01)
- Lesson 11 – Where to Place the Ads on Facebook (5:58)
- Live Project - Facebook Marketing
- Lesson 1 Frameworks for A Catchy and Compelling Ad Copy (4:36)
- Lesson 2 – What are the Buying Models in Digital Marketing (3:26)
- Lesson 3 - How to design a landing page that converts (6:18)
- Lesson 4 – How to set up Business Manager and Ad Manager Account in Facebook and Choose Campaign Objectives (6:21)
- Lesson 5 – How to set up a Live Campaign – Create a Custom Audience (6:53)
- Lesson 6 – How to Create a Custom Audience in Facebook (4:09)
- Lesson 7 – Explore Rich Targeting Options on Facebook – Lookalike Targeting (11:48)
- Lesson 8 – Creating and Placing an Ad (5:10)
- Lesson 9 – Metrics to Measure Effectiveness of Facebook Ads (12:36)
- Lesson 10 – Leverage Audience Insights Tool for better Targeting (7:26)
- Lesson 11 – Facebook Ad Library and How to Overcome Ad Fatigue (9:12)
- Lesson 12 - Types of Events through Pixels (6:30)
- Lesson 1 - Creating content and finding your niche (11:09)
- Lesson 2 - Strategy to grow from 0 views and 0 followers (7:49)
- Lesson 3 - How to find ideas using Keyword Research (6:18)
- Lesson 4 - How to do Youtube SEO to rank in first page (6:06)
- Lesson 5 - Tips and tricks to get followers and views (7:19)
- Lesson 6 - Youtube analytics simplified (4:27)
- Lesson 7 - Types of Videos You can Market (4:17)
- Lesson 8 - Hack the Algorithm of YouTube (4:59)
- Lesson 9 - How to Maximize Clicks to get more views (3:13)
- Lesson 10 - How to Maximize Views (5:57)
- Lesson 11- How to Maximize Watch time (3:59)
- Lesson 12 - How to do Video SEO (9:07)
- Lesson 13 – How to Shoot a Good Video - Execution Tips (5:39)
- Live Project - YouTube Marketing
- Lesson 1 - Concepts in Paid Ads on YouTube (7:42)
- Lesson 2 - How to Open and Set Up Google Ads account (8:58)
- Lesson 3 – Start a Live Campaign in Google Ads – Structure of Google Ads account – Campaign (24:00)
- Lesson 4 – Ad Groups and Targeting in Google Ads (20:40)
- Lesson 5 – Content targeting, Demographic, Placement Targeting in Display Ads (22:35)
- Lesson 6 – What Metrics to Evaluate in Display Campaigns – How to Read the Statistics Table and Optimize Campaigns (21:12)
- Lesson 7 - Running Live Ad campaign on YouTube (17:01)
- Lesson 1 - What is influencer marketing and how to start career as an influencer (reuse) (10:04)
- Lesson 2 - Top 10 Things to Post on Instagram (9:00)
- Lesson 3 - Tools to choose hashtags that will skyrocket reach (7:22)
- Lesson 4 - Tips to convert followers to leads and sales. (8:29)
- Lesson 5 - How to get likes and followers quickly. (7:29)
- Lesson 6 - Using polls, reaction meter and stories to explode popularity (4:12)
- Lesson 7 - How to write captions like an Insta Boss quick strategy (2:20)
- Lesson 8 - What Type of accounts you should open? (6:36)
- Lesson 9 - How to optimize profile? (9:44)
- lesson 10 - Types of Content that you can use to keep the followers hooked (7:44)
- Lesson 11 - How to maximize reach (6:01)
- Lesson 12 - Which Hashtags to use (2:21)
- Lesson 13 - How to promotes sales from Instagram account (2:09)
- Lesson 14 - How to Hack algorithm (5:42)
- Lesson 15 - How to leverage Instagram influencers (6:02)
- Lesson 1- Picture speaks more than words (3:25)
- Lesson 2- How the stream flows (2:11)
- Lesson 3 – Enhance the Peaks (4:23)
- Lesson 4- Isolate to Highlight (2:18)
- Lesson 5 -Arrange in Chunks (1:50)
- Lesson 6 -Contrast to Stand Out (2:18)
- Lesson 7- Use Visual Metaphor (2:10)
- Lesson 8 -Make it Symmetrical and Orderly (2:50)
- Lesson 9 -Where there is a Theme there is a Meme (5:18)
- Lesson 10 -Text and Image go hand in hand (6:28)
- Live Project - The power of imagery
There are no fixed timings for the course, but we recommend you to complete it in 5 days
Trainer Profile: Prof. Seema Gupta
I am an Ex-Professor, IIM Bangalore. I was a faculty at IIMB for 15 years where I taught digital marketing. I have trained 10,000+ CXOs, professionals, students and entrepreneurs from top brands. I am also a Keynote speaker, Blogger, Vlogger and an Author of digital marketing. I have consulted with many companies multiplying their revenues, crafting their strategy and scaling their business 10x. I have written popular textbook on digital marketing subscribed by most IIMs and top business schools to teach digital marketing. I am a visiting faculty at Egade University, Mexico and Esan University, Peru.
Uh, Still have doubts?
Check my website where I publish in-depth blog articles on digital marketing; watch my Youtube channel which has many videos on how to do digital marketing; Go to my Instagram, LinkedIn accounts or Google my name (Prof Seema) and see my Google reviews. Or check my textbook on digital marketing available on amazon.
Don't Believe Me?
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