What Will You Learn?
My Blue Chip Customer Funnel Strategy
My Slick Technology Trends shaping Marketing
My Blockbuster Creative Strategy to make Compelling ads
My Supernova Laser Sharp Targeting to Drive Conversions
My Knockout Tips for Google Ads to Scale up your Business
My Megahit Content Strategy to drive Engagement through the Roof
My Humdinger Blueprint for Facebook Ads to Generate 1000s of Leads and Conversions
My Crackajack Hack for YouTube Algorithm to Catapult View and Subscribers
My Corker Plan to Become an Influencer on Instagram
My Booster Scheme for Choosing Hashtags for Exponential Reach
My Rocket Game Plan to Dominate Google Search Results
What Will You Get?
- 15+ Hours of Content
- 12+ Tools
- 11+ Projects
- Membership of Facebook Group for doubt clearing
- Email Support for any doubt clearing
Projects Covered
- Creating Consumer Personas
- Open Google Ads account
- Run Live Display Campaigns to drive traffic to website
- Prepare a Social Media Content Plan for a week
- Optimize Facebook Page
- Open a Facebook Business manager Account
- Run Live Campaigns on Facebook
- Upload a Video and do Video SEO
- Optimize your Instagram Profile
- Do Keyword research for your website and write title, description
- Run Search Ads campaign and optimize
Certificate
You will get a certification on completion of the course
Curriculum
- Lesson 1 - Get the Basics right - Customer Funnel & Paid Owned Earned Media (15:36)
- Lesson 2 - What is the landscape of digital marketing and what skills are needed in Digital marketing (11:32)
- Lesson 3 - Technology trends shaping marketing (10:20)
- Lesson 4 - What is the Role of AI in digital marketing – Chatbots as emerging trend (4:08)
- Lesson 5 - How to Use Augmented Reality and Virtual Reality in Marketing (4:43)
- Lesson 6 - Use of Blockchain and cryptocurrency in digital marketing (3:38)
- Lesson 1 – Psychology for Designing a perfect website (2:15)
- Lesson 2 -Design Hierarchy for a website (2:35)
- Lesson 3 -Make your Site F shaped (3:09)
- Lesson 4 - Create a Halo Effect (2:35)
- Lesson 5 -How to Choose Colors (4:17)
- Lesson 6 -Warm or Cool Colors (3:06)
- Lesson 7 -What should be the Typography and Directional Cues (3:30)
- Lesson 8 -Design Mistakes to Avoid (3:52)
- Lesson 1 - What is a Display Ad (3:40)
- Lesson 2 - How to Make a Good Ad (7:15)
- Lesson 3 - Frameworks for A Catchy and Compelling Ad Copy (4:36)
- Lesson 4 - What are the Buying Models in Digital Marketing (3:26)
- Lesson 5 - How to do Laser Sharp Targeting (20:25)
- Lesson 6 - Scale Up through Programmatic Advertising (20:01)
- Lesson 7 - How to Overcome Challenges and Frauds in Advertising – Role of Ad Blockers (7:55)
- Lesson 8 - How to design a Landing page that Converts (6:18)
- Live Project : Module 6 - Display Advertising
- Lesson 1 - How to Open and Set Up Google Ads account (8:58)
- Lesson 2 - Start a Live Campaign in Google Ads – Structure of Google Ads account – Campaign Settings (24:00)
- Lesson 3 - Ad Groups and Targeting in Google Ads (20:40)
- Lesson 4 - Content targeting, Demographic, Placement Targeting in Display Ads (22:35)
- Lesson 5 - What Metrics to Evaluate in Display Campaigns – How to Read the Statistics Table and Optimize Campaigns (21:12)
- Lesson 6 - How to Track Conversions – Different Attribution Models – Metrics for Conversions (8:59)
- Lesson 7 - How to Set Up a Gmail Campaign – Metrics for Gmail (9:58)
- Live Project : Module 7 - Setting Up Live Campaigns for Display Ads
- Lesson 1 - Framework for Social Media Planning and Listening – Stakeholder Approach to Content Strategy (25:25)
- Lesson 2 - Maersk Case Study for Stakeholder Approach to Content Strategy (5:29)
- Lesson 3 - Frameworks for Content Creation – 3E, Evergreen, Emotional, Stories, Timing (3:58)
- Lesson 4 - 50-50 Strategy for Content Creation, Brand Mnemonics, Visual Identity (4:24)
- Lesson 5 - Leverage Engagement Ladder - Case Studies in Social Media Marketing – Gillette, Boeing, Dell, Lego (9:07)
- Lesson 6 - Case Studies of B2B Companies leveraging Social Media (5:36)
- Lesson 7 - What are the Metrics for Social Media Marketing (9:01)
- Lesson 1 - Demystify Facebook EdgeRank algorithm (9:07)
- Lesson 2 - How to Customize Tabs in Facebook - Case Studies on Impact Campaigns with custom applications (2:44)
- Lesson 3 - Use Brand Stories to connect with audience – case studies (4:15)
- Lesson 4 - Scale Up using Paid Advertising on Facebook (7:41)
- Lesson 5 - Know the Types of Adverts on Facebook (4:09)
- Lesson 6 - Where to Place the Ads on Facebook (1:47)
- Lesson 7 - How to create a business page that will generate revenue and buzz (4:03)
- Lesson 8 - What to post? (3:44)
- Live Project : Module 9 - Facebook Marketing
- Lesson 1 - How to set up Business Manager and Ad Manager Account in Facebook and Choose Campaign Objectives (6:21)
- Lesson 2 - How to set up a Live Campaign – Create a Custom Audience (6:53)
- Lesson 3 - How to Create a Custom Audience in Facebook (4:09)
- Lesson 4 - Explore Rich Targeting Options on Facebook – Lookalike Targeting (11:48)
- Lesson 5 - Creating and Placing an Ad (5:10)
- Lesson 6 - Metrics to Measure Effectiveness of Facebook Ads (12:36)
- Lesson 7 - Leverage Audience Insights Tool for better Targeting (7:26)
- Lesson 8 - Facebook Ad Library and How to Overcome Ad Fatigue (9:12)
- Lesson 9 - Types of Events through Pixels (6:30)
- Live Project : Module 10 - Paid Campaigns on Facebook
- Lesson 1 - Types of Videos You can Market (4:17)
- Lesson 2 - Hack the Algorithm of YouTube (4:59)
- Lesson 3 - to Maximize Clicks to get more views (3:13)
- Lesson 4 - How to Maximize Views (5:57)
- Lesson 5 - How to Maximize Watch time (3:59)
- Lesson 6 - How to do Video SEO (9:07)
- Lesson 7 - How to Shoot a Good Video - Execution Tips (5:39)
- Lesson 8 - Concepts in Paid Ads on YouTube (7:42)
- Lesson 9 - Running Live Ad campaign on YouTube (17:01)
- Live Project : Module 11- YouTube Marketing
- Lesson 1 - What Type of accounts you should open? (6:36)
- Lesson 2 - How to optimize profile? (9:44)
- Lesson 3 - Types of Content that you can use to keep the followers hooked (7:44)
- Lesson 4 - How to maximize reach (6:01)
- Lesson 5 - Which Hashtags to use (2:21)
- Lesson 6 - Tools to Choose Hashtags That Will Skyrocket Your Reach (7:22)
- Lesson 7 - How to use Instagram story and polls to explode growth (4:12)
- Lesson 8 - How to promotes sales from Instagram account (2:09)
- Lesson 9 - How to write captions like an Insta boss (2:20)
- Lesson 10 - How to Hack algorithm (5:42)
- Lesson 11 - How to leverage Instagram influencers (6:02)
- Live Project : Module 12- Instagram Marketing
- Lesson 1 - Introduction to What is SEO (4:54)
- Lesson 2 - Building Blocks of SEO – The SEO Pyramid (6:16)
- Lesson 3 - What is the Process of Doing SEO – Start with SEO Audit Tools (7:32)
- Lesson 4 - How to Get the Content Crawled and Indexed, Use Search Console, Perform Speed Test (15:08)
- Lesson 5 - On Page Optimization to Dominate Search Results – Keyword research tools (16:55)
- Lesson 6 - Short Tail and Long Tail Keywords (5:09)
- Lesson 7 - Keyword Mapping with Customer funnel – Meta Tags for On Page SEO – Alt Tags – H1H2 Tags (12:23)
- Lesson 8 - Breadcrumbs, Optimizing URLs, Internal Linking (8:56)
- Lesson 9 - Off Page Optimization to Build Domain Authority (9:16)
- Lesson 10 - How to Get Backlinks – Quora, Wikipedia, Online PR (6:04)
- Lesson 11 - How to Leverage Google Maps, Visual search, Google Lens (4:05)
- Lesson 12 - Create Knowledge Graph – Open Google My Business Account (4:36)
- Lesson 13 - Long Term SEO Strategy – Keyword Concept, Semantic Search, Answer Boxes, Voice Search, Multilingual SEO (17:57)
- Lesson 14 - How to get in featured snippet with schema (9:29)
- Lesson 15 - 5 SEO tips to boost your ranking – speed, in depth content, low competition keyword, have a blog, get backlinks (2:15)
- Lesson 16 - How to write titles and meta description to skyrocket clicks. – no boring, don’t worry about character limit, active voice, use keywords, CTA (4:28)
- Live Project : Module 14 - Search Engine Optimization
- Lesson 1 - Why should You Do Paid Search Ads? What is the Importance of Ad Rank (5:38)
- Lesson 2 - What is Google Algorithm for Ad Rank – Understanding Quality Score (6:51)
- Lesson 3 - Structure of Google ads Account for Search Advertising (3:10)
- Lesson 4 - How to Make a Good Ad – Match Types (5:11)
- Lesson 5 - How to Craft Keyword Strategy – Negative Keywords – Bidding on Category, Competition or Brand Keywords (9:12)
- Lesson 6 - Setting Up a Live Campaign (10:18)
- Lesson 7 - Ad Extensions – Advance Ad Formats to Get Business Results – Merchant Centre - Advertising on Ecommerce sites (13:15)
- Lesson 8 - How to Analyze Paid Search Campaigns – Metrics – Search Terms Reports – Auction Insights (15:00)
- Live Project : Module 15 - Search Engine Advertising
- Certificate & Feedback Form : Course ( Digital Marketing Champion )
Who Is This Course For?
Entrepreneurs – Learn cost effective marketing to create awareness, generate leads and drive conversions for your business
Professionals – Learn new media and upskill, switch from traditional to digital marketing, build a personal brand, switch to better jobs, get freelancing side hustle, switch from sales / IT roles to digital marketing
CXOs – Unlock the power of digital marketing and provide strategic vision to your organization; CFO/CTO/CMO to develop synergies in functions across organization
Students – To build career, get internships, build a portfolio of projects, find placement opportunities
Freelancers – Become a freelancer in design, video editing, social media marketing, SEO, website designing, paid campaigns; get holistic understanding of digital marketing to connect the dots
Influencers / Coaches – Build your personal brand with content, gain followers, increase engagement, monetize your social media accounts
Don’t Believe Me? Hear From Over 10,000+ People I Have Trained
I had the opportunity to experience Professor Seema's Digital Marketing elective at IIMB. It was one of the best courses that I had chosen during my IIMB days. Ma'am also curates videos and snippets for the LinkedIn and YT community which not only helps to stay abreast with the new trends of digital marketing but also implement them in a efficient fashion.
Prof Seema is very cutting edge when it comes to marketing. She is always on top of the next big idea before it starts to trend. I was fortunate enough to be her student and learned a lot in a compressed timeframe. Definitely recommend her for consultation, planning, or engagement of any sort.
Professor Seema is outstanding in what she does! There are very few Prof who are so Tech and LinkedIn savvy :-) Her regular posts on Digital marketing are great reads and brings helpful insights. I wish you all the Best!
I had the opportunity of learning from Prof. Gupta during my MBA days at IIMB. I still remember key messages and case discussions from her sessions, nearly 12 years hence (suffice to say I certainly won't launch "crunchy" cornflakes in a country that dunks them in warm milk!). And of late, her digital marketing videos have been useful ready reckoners helping one keep up to date with actionable knowledge. Thank you ma'am!
Prof. Seema has been a great mentor to scores of students like me. The kind of expertise she has in her field is truly aspirational. Design I Business Strategy Saying anything more will be like holding a candle to the Sun. I'd highly recommend students and professionals to make full use of reported directly to Professor Seema any learning opportunities she presents!
The skills Ma'am taught me during the digital marketing course in my last term have put me a step ahead while performing my analysis on digital marketing of the current brand Pm working for, post MBA. Her classes and guest lectures gave me a holistic knowledge of the vast scope of digital marketing and post covid is the best time to put them to use for enhancing sales!
Trainer Profile: Prof. Seema Gupta
I am an Ex-Professor, IIM Bangalore. I was a faculty at IIMB for 15 years where I taught digital marketing. I have trained 10,000+ CXOs, professionals, students and entrepreneurs from top brands. I am also a Keynote speaker, Blogger, Vlogger and an Author of digital marketing. I have consulted with many companies multiplying their revenues, crafting their strategy and scaling their business 10x. I have written popular textbook on digital marketing subscribed by most IIMs and top business schools to teach digital marketing. I am a visiting faculty at Egade University, Mexico and Esan University, Peru.
Uh, Still have doubts?
Check my website where I publish in-depth blog articles on digital marketing; watch my Youtube channel which has many videos on how to do digital marketing; Go to my Instagram, LinkedIn accounts or Google my name (Prof Seema) and see my Google reviews. Or check my textbook on digital marketing available on amazon.