Module 1 : Introduction to digital marketing
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Lesson 1 - Get the Basics right - Customer Funnel & Paid Owned Earned Media (15:36)
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Lesson 2 - What is the landscape of digital marketing and what skills are needed in Digital marketing (11:32)
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Lesson 3 - Technology trends shaping marketing (10:20)
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Lesson 4 - What is the Role of AI in digital marketing – Chatbots as emerging trend (4:08)
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Lesson 5 - How to Use Augmented Reality and Virtual Reality in Marketing (4:43)
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Lesson 6 - Use of Blockchain and cryptocurrency in digital marketing (3:38)
Module 2 : Market Research
Module 3 : Making your website
Module 4 -Are pretty looking websites always successful?
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Lesson 1 – Psychology for Designing a perfect website (2:15)
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Lesson 2 -Design Hierarchy for a website (2:35)
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Lesson 3 -Make your Site F shaped (3:09)
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Lesson 4 - Create a Halo Effect (2:35)
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Lesson 5 -How to Choose Colors (4:17)
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Lesson 6 -Warm or Cool Colors (3:06)
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Lesson 7 -What should be the Typography and Directional Cues (3:30)
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Lesson 8 -Design Mistakes to Avoid (3:52)
Module 5 : Email Marketing - Highest conversion in Digital Marketing
Module 6 : Display Advertising
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Lesson 1 - What is a Display Ad (3:40)
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Lesson 2 - How to Make a Good Ad (7:15)
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Lesson 3 - Frameworks for A Catchy and Compelling Ad Copy (4:36)
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Lesson 4 - What are the Buying Models in Digital Marketing (3:26)
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Lesson 5 - How to do Laser Sharp Targeting (20:25)
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Lesson 6 - Scale Up through Programmatic Advertising (20:01)
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Lesson 7 - How to Overcome Challenges and Frauds in Advertising – Role of Ad Blockers (7:55)
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Lesson 8 - How to design a Landing page that Converts (6:18)
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Live Project : Module 6 - Display Advertising
Module 7 : Setting Up Live Campaigns for Display Ads
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Lesson 1 - How to Open and Set Up Google Ads account (8:58)
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Lesson 2 - Start a Live Campaign in Google Ads – Structure of Google Ads account – Campaign Settings (24:00)
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Lesson 3 - Ad Groups and Targeting in Google Ads (20:40)
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Lesson 4 - Content targeting, Demographic, Placement Targeting in Display Ads (22:35)
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Lesson 5 - What Metrics to Evaluate in Display Campaigns – How to Read the Statistics Table and Optimize Campaigns (21:12)
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Lesson 6 - How to Track Conversions – Different Attribution Models – Metrics for Conversions (8:59)
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Lesson 7 - How to Set Up a Gmail Campaign – Metrics for Gmail (9:58)
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Live Project : Module 7 - Setting Up Live Campaigns for Display Ads
Module 8 : Social Media Marketing
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Lesson 1 - Framework for Social Media Planning and Listening – Stakeholder Approach to Content Strategy (25:25)
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Lesson 2 - Maersk Case Study for Stakeholder Approach to Content Strategy (5:29)
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Lesson 3 - Frameworks for Content Creation – 3E, Evergreen, Emotional, Stories, Timing (3:58)
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Lesson 4 - 50-50 Strategy for Content Creation, Brand Mnemonics, Visual Identity (4:24)
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Lesson 5 - Leverage Engagement Ladder - Case Studies in Social Media Marketing – Gillette, Boeing, Dell, Lego (9:07)
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Lesson 6 - Case Studies of B2B Companies leveraging Social Media (5:36)
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Lesson 7 - What are the Metrics for Social Media Marketing (9:01)
Module 9 : Facebook Marketing
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Lesson 1 - Demystify Facebook EdgeRank algorithm (9:07)
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Lesson 2 - How to Customize Tabs in Facebook - Case Studies on Impact Campaigns with custom applications (2:44)
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Lesson 3 - Use Brand Stories to connect with audience – case studies (4:15)
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Lesson 4 - Scale Up using Paid Advertising on Facebook (7:41)
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Lesson 5 - Know the Types of Adverts on Facebook (4:09)
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Lesson 6 - Where to Place the Ads on Facebook (1:47)
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Lesson 7 - How to create a business page that will generate revenue and buzz (4:03)
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Lesson 8 - What to post? (3:44)
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Live Project : Module 9 - Facebook Marketing
Module 10 : Paid Campaigns on Facebook
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Lesson 1 - How to set up Business Manager and Ad Manager Account in Facebook and Choose Campaign Objectives (6:21)
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Lesson 2 - How to set up a Live Campaign – Create a Custom Audience (6:53)
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Lesson 3 - How to Create a Custom Audience in Facebook (4:09)
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Lesson 4 - Explore Rich Targeting Options on Facebook – Lookalike Targeting (11:48)
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Lesson 5 - Creating and Placing an Ad (5:10)
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Lesson 6 - Metrics to Measure Effectiveness of Facebook Ads (12:36)
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Lesson 7 - Leverage Audience Insights Tool for better Targeting (7:26)
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Lesson 8 - Facebook Ad Library and How to Overcome Ad Fatigue (9:12)
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Lesson 9 - Types of Events through Pixels (6:30)
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Live Project : Module 10 - Paid Campaigns on Facebook
Module 11 : YouTube Marketing
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Lesson 1 - Types of Videos You can Market (4:17)
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Lesson 2 - Hack the Algorithm of YouTube (4:59)
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Lesson 3 - to Maximize Clicks to get more views (3:13)
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Lesson 4 - How to Maximize Views (5:57)
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Lesson 5 - How to Maximize Watch time (3:59)
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Lesson 6 - How to do Video SEO (9:07)
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Lesson 7 - How to Shoot a Good Video - Execution Tips (5:39)
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Lesson 8 - Concepts in Paid Ads on YouTube (7:42)
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Lesson 9 - Running Live Ad campaign on YouTube (17:01)
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Live Project : Module 11- YouTube Marketing
Module 12 : Instagram Marketing
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Lesson 1 - What Type of accounts you should open? (6:36)
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Lesson 2 - How to optimize profile? (9:44)
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Lesson 3 - Types of Content that you can use to keep the followers hooked (7:44)
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Lesson 4 - How to maximize reach (6:01)
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Lesson 5 - Which Hashtags to use (2:21)
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Lesson 6 - Tools to Choose Hashtags That Will Skyrocket Your Reach (7:22)
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Lesson 7 - How to use Instagram story and polls to explode growth (4:12)
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Lesson 8 - How to promotes sales from Instagram account (2:09)
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Lesson 9 - How to write captions like an Insta boss (2:20)
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Lesson 10 - How to Hack algorithm (5:42)
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Lesson 11 - How to leverage Instagram influencers (6:02)
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Live Project : Module 12- Instagram Marketing
Module 13: LinkedIn
Module 14 : Search Engine Optimization
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Lesson 1 - Introduction to What is SEO (4:54)
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Lesson 2 - Building Blocks of SEO – The SEO Pyramid (6:16)
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Lesson 3 - What is the Process of Doing SEO – Start with SEO Audit Tools (7:32)
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Lesson 4 - How to Get the Content Crawled and Indexed, Use Search Console, Perform Speed Test (15:08)
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Lesson 5 - On Page Optimization to Dominate Search Results – Keyword research tools (16:55)
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Lesson 6 - Short Tail and Long Tail Keywords (5:09)
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Lesson 7 - Keyword Mapping with Customer funnel – Meta Tags for On Page SEO – Alt Tags – H1H2 Tags (12:23)
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Lesson 8 - Breadcrumbs, Optimizing URLs, Internal Linking (8:56)
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Lesson 9 - Off Page Optimization to Build Domain Authority (9:16)
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Lesson 10 - How to Get Backlinks – Quora, Wikipedia, Online PR (6:04)
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Lesson 11 - How to Leverage Google Maps, Visual search, Google Lens (4:05)
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Lesson 12 - Create Knowledge Graph – Open Google My Business Account (4:36)
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Lesson 13 - Long Term SEO Strategy – Keyword Concept, Semantic Search, Answer Boxes, Voice Search, Multilingual SEO (17:57)
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Lesson 14 - How to get in featured snippet with schema (9:29)
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Lesson 15 - 5 SEO tips to boost your ranking – speed, in depth content, low competition keyword, have a blog, get backlinks (2:15)
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Lesson 16 - How to write titles and meta description to skyrocket clicks. – no boring, don’t worry about character limit, active voice, use keywords, CTA (4:28)
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Live Project : Module 14 - Search Engine Optimization
Module 15 : Search Engine Advertising
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Lesson 1 - Why should You Do Paid Search Ads? What is the Importance of Ad Rank (5:38)
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Lesson 2 - What is Google Algorithm for Ad Rank – Understanding Quality Score (6:51)
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Lesson 3 - Structure of Google ads Account for Search Advertising (3:10)
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Lesson 4 - How to Make a Good Ad – Match Types (5:11)
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Lesson 5 - How to Craft Keyword Strategy – Negative Keywords – Bidding on Category, Competition or Brand Keywords (9:12)
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Lesson 6 - Setting Up a Live Campaign (10:18)
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Lesson 7 - Ad Extensions – Advance Ad Formats to Get Business Results – Merchant Centre - Advertising on Ecommerce sites (13:15)
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Lesson 8 - How to Analyze Paid Search Campaigns – Metrics – Search Terms Reports – Auction Insights (15:00)
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Live Project : Module 15 - Search Engine Advertising
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Certificate & Feedback Form : Course ( Digital Marketing Champion )
