Module 1: Introduction
Module 2 : Making your website
Module 3 : Email Marketing - Highest conversion in Digital Marketing
Module 4 : Facebook Marketing
Module 5 : Instagram Marketing Strategy
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Lesson 1 : What is influencer marketing and how to start career as an influencer (10:04)
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Lesson 2 : How to optimize profile? (9:44)
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Lesson 3 : What to post to get likes and followers (10:32)
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Lesson 4 : Hashtags to explode your reach (5:24)
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Lesson 5 Tools to Choose Hashtags That Will Skyrocket Your Reach (7:22)
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Lesson 6 How to promotes sales from Instagram account (2:09)
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Lesson 7 How to Hack algorithm (5:42)
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Module 5 - Live Project Task
Module 6 : YouTube Marketing
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Lesson 1 : Youtube marketing overview (1:44)
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Lesson 2 : How to build a profitable channel? (Strategy) (3:37)
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Lesson 3 : How to find video ideas using keyword research. (6:18)
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Lesson 4 : How to find ideas using competitor analysis (Sequel technique) (4:02)
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Lesson 5 : YouTube SEO (6:06)
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Module 6 - Live Project Task
Module 7 : LinkedIn Marketing
Module 8 : Facebook ads
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Lesson 1 – How to set up Business Manager and Ad Manager Account in Facebook and Choose Campaign Objectives– (6:21)
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Lesson 2 Frameworks for A Catchy and Compelling Ad Copy (4:36)
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Lesson 3- How to design a landing page that converts (6:18)
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Lesson 4 – How to set up a Live Campaign – Create a Custom Audience (6:53)
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Lesson 5 – How to Create a Custom Audience in Facebook (4:09)
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Lesson 6 – Explore Rich Targeting Options on Facebook – Lookalike Targeting (11:48)
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Lesson 7 – Creating and Placing an Ad (5:10)
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Lesson 8 – Metrics to Measure Effectiveness of Facebook Ads (12:36)
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Lesson 9 - Types of Events through Pixels (6:30)
Module 9: SEO
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Lesson 1 Introduction to What is SEO (4:54)
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Lesson 2 Building Blocks of SEO – The SEO Pyramid (6:16)
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Lesson 3 What is the Process of Doing SEO – Start with SEO Audit Tools (7:32)
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Lesson 4 – How to Get the Content Crawled and Indexed, Use Search Console, Perform Speed Test (15:08)
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Lesson 5 – On Page Optimization to Dominate Search Results – Keyword research tools (16:55)
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Lesson 6 : 5 SEO tips to boost your ranking – speed, in depth content, low competition keyword, have a blog, get backlinks (2:15)
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Lesson 7 – Short Tail and Long Tail Keywords (5:09)
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Lesson 8 – Keyword Mapping with Customer funnel – Meta Tags for On Page SEO – Alt Tags – H1H2 Tags (12:23)
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Lesson 9 : How to write titles and meta description to skyrocket clicks. – no boring, don’t worry about character limit,,active voice, use keywords, CTA (4:28)
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Lesson 10 – Off Page Optimization to Build Domain Authority (9:16)
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Lesson 11 – How to Get Backlinks – Quora, Wikipedia, Online PR (6:04)
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Lesson 12 How to get in featured snippet with schema (9:29)
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Module 9 - Live Project Task
Module 10 : Google ads
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Lesson 1 - How to Open and Set Up Google Ads account (8:58)
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Lesson 2 – Start a Live Campaign in Google Ads – Structure of Google Ads account – Campaign Settings (24:00)
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Lesson 3 – Ad Groups and Targeting in Google Ads (20:40)
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Lesson 4 – Content targeting, Demographic, Placement Targeting in Display Ads (22:35)
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Lesson 5 – What Metrics to Evaluate in Display Campaigns – How to Read the Statistics Table and Optimize Campaigns (21:12)
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Lesson 6 - Running Live Ad campaign on YouTube (17:01)
Module 11 : Search Engine Advertising
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Lesson 1 – What is Google Algorithm for Ad Rank – Understanding Quality Score (6:51)
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Lesson 2 – Structure of Google ads Account for Search Advertising (3:10)
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Lesson 3 – How to Make a Good Ad – Match Types (5:11)
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Lesson 4 – How to Craft Keyword Strategy – Negative Keywords – Bidding on Category, Competition or Brand Keywords (9:12)
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Lesson 5 – Setting Up a Live Campaign (10:18)
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Lesson 6 – How to Analyze Paid Search Campaigns – Metrics – Search Terms Reports – Auction Insights (15:00)
Module 12 : Conclusion
