Module 1: Psychology of a Digital Consumer
Module 2: Putting Science Back in Marketing
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Lesson 1: How to influence the three parts of our brain? (2:20)
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Lesson 2: Overcome the barriers of the old brain (3:27)
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Lesson 3: Strategies to influence decision making of the middle brain (1:09)
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Lesson 4: How to influence the new brain in your favor? (4:50)
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Module 2 Resources
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Module 2 Project Assignment
Module 3: How to Convince Others for a Yes
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Lesson 1: How to make others reciprocate to you? (4:31)
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Lesson 2: How to get commitment from consumers? (1:23)
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Lesson 3: Do others like you? (2:51)
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Lesson 4: Jump onto the bandwagon effect (2:53)
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Lesson 5: The lesser the better for you (1:43)
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Lesson 6: Build authority of your brand (1:25)
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Module 3 Resources
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Module 3 Project Assignment
Module 4: How to Reduce the Perceived Risk of your Customers
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Lesson 1: What are my chances? (2:34)
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Lesson 2: Use 100% to work for you (3:53)
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Lesson 3: Losses loom larger than gains (2:45)
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Lesson 4: How to make your products stand out? (1:39)
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Lesson 5: What will others think if I buy your brand? (2:46)
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Lesson 6: Make your customers feel proud (1:41)
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Module 4 Resources
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Module 4 Project Assignment
Module 5: Fascinate Your Consumers
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Lesson 1: Not just show and tell but provide experience (1:32)
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Lesson 2: Winning the magical trust (3:36)
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Lesson 3: Chant but with integrity (1:23)
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Lesson 4: Create Mystique - The irresistible aura (3:28)
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Lesson 5: Alarm - The quickest weapon of marketers (2:40)
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Lesson 6: Power and Prestige - Go hand in hand (2:48)
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Lesson 7: Lust - The dearly sin (2:24)
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Lesson 8: Vice - Because rules are meant to be broken (5:36)
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Module 5 Resources
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Module 5 Project Assignment
Module 6: Leverage Memory for Marketing
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Lesson 1: Relevance of memory for marketing (2:39)
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Lesson 2: Catching the short term memory (4:07)
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Lesson 3: Repeat Repeat Repeat! (2:22)
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Lesson 4: Overcome mental blocking (1:08)
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Lesson 5: End on a high note (4:33)
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Lesson 6: Build brand salience (2:47)
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Lesson 7: Memories are flawed (5:36)
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Module 6 Resources
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Module 6 Project Assignment
Module 7: How People Perceive Us
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Lesson 1: Perception is reality (3:26)
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Lesson 2: How much do we really see? (4:07)
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Lesson 3: They might see you but do they remember you? (3:00)
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Lesson 4: What is the context? (1:34)
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Lesson 5: Make it consistent yet new (2:56)
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Lesson 6: Frame it right (2:16)
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Lesson 7: Get customers in status quo (3:46)
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Module 7 Resources
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Module 7 Project Assignment
Module 8: Harness Emotions
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Lesson 1: Emotions are universal (1:22)
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Lesson 2: Happiness – Something money cannot buy (1:47)
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Lesson 3: Love is in the air (2:41)
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Lesson 4: Aspirations and sadness sell (3:33)
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Lesson 5: Evoking anger (1:57)
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Lesson 6: Disgust – Disapproval for approval (2:54)
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Lesson 7: Fear - Fight or flight (1:26)
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Module 8 Resources
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Module 8 Project Assignment
Module 9: Why People Buy
Module 10: Psychological Influences on Pricing
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Lesson 1: Price is about perception (3:35)
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Lesson 2: The power of zero (2:37)
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Lesson 3: The magic of gift voucher, coupon codes, cash backs (2:26)
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Lesson 4: How social norms influence pricing (3:21)
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Lesson 5: Priming the price expectation (3:06)
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Lesson 6: Playing with numbers (3:41)
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Lesson 7: Dynamic pricing (2:52)
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Module 10 Resources
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Module 10 Project Assignment
Module 11: Psychological Effects of social media marketing
Module 12: Are pretty looking websites always successful?
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Lesson 1: Psychology for designing a perfect website (2:15)
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Lesson 2: Design hierarchy for a website (2:35)
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Lesson 3: Make your site F shaped (3:09)
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Lesson 4: Create a halo effect (2:35)
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Lesson 5: How to choose colors (4:17)
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Lesson 6: Warm or cool colours (3:06)
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Lesson 7: What should be the typography and directional cues (3:30)
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Lesson 8: Design mistakes to avoid (3:52)
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Module 12 Resources
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Module 12 Project Assignment
Module 13: Leverage Persuasive Writing
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Lesson 1: Writing what convinces (3:09)
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Lesson 2: Headlines are your best friends (2:56)
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Lesson 3: Psychology of headlines - Surprise and negatives (3:33)
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Lesson 4: Use numbers and arouse curiosity (2:34)
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Lesson 5: Be specific and give referencing (3:10)
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Lesson 6: Psychology of content marketing (3:11)
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Lesson 7: What should be the layout of your content? (2:06)
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Module 13 : Resources
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Module 13 Project Assignment
Module 14: The Power of Imagery
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Lesson 1: Picture speaks more than words (3:25)
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Lesson 2: The magic of gifs, stickers and infographics (2:58)
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Lesson 3: Pack a punch (2:00)
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Lesson 4: Know your style in photography (2:13)
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Lesson 5: Self portrait of your brand (1:41)
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Lesson 6: How the stream flows (2:11)
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Lesson 7: Enhance the peaks (4:23)
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Lesson 8: Isolate to highlight (2:18)
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Lesson 9: Arrange in chunks (1:50)
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Lesson 10: Contrast to stand out (2:18)
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Lesson 11: Use visual metaphor (2:10)
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Lesson 12: Make it symmetrical and orderly (2:50)
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Lesson 13: Where there is a theme, there is a meme (5:18)
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Lesson 14: Build anticipation and distract (6:05)
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Lesson 15: View the scene (4:32)
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Lesson 16: Three human faces (2:09)
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Lesson 17: Text and image go hand in hand (6:28)
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Module 14 Resources
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Module 14 Project Assignment
