Ex- Professor of IIM Bangalore launches her new course
How People Buy Online:
Psychology behind consumer behavior!
Insightful course on the psychology of digital consumer
Online consumer behavior demystified
Learn how to influence consumers to fast track your career, build a personal brand and grow your business.
Learn mind blowing strategies and fascinating action points to catapult your brand to the next level.
I have trained 20,000+ professionals, 2000+ CXOs from 500+ companies
What will you learn?
My Corker Plan to Influence the Brain for purchase decisions
My Rocket Game Plan to Convince Customers to say YES
My Crackajack Hack to Reduce the Perceived Risks of customers
My Blockbuster Strategy to Fascinate your customers into buying
My Knockout Tips to Build Brand Salience for market leadership
My Booster Scheme for Harnessing Emotions to increase customer loyalty
My Slick Pricing Strategy to skyrocket your sales
My Supernova Psychological effects of social media
My Megahit Strategy to design websites to drive conversions through the roof
My Humdinger Blueprint for Persuasive Writing to generate 1000s of leads and conversions
What will you get?
10+ Hours of Content
11+ Projects
Membership of Facebook Group for doubt clearing
Membership of Exclusive WhatsApp Group for doubt clearing
Email Support for Any Doubts Clearing
Projects covered
Craft Strategy for Influencing Old, Middle and New Brain
Action Plan for collecting customer ratings/reviews
How to Establish your Brand as an Expert
Prepare a Social Media Content Plan for a week
Strategy for reducing Economic Risks perceived by your Customers
How will you use Zero Pricing strategy
Action plan for reducing Social and Psychological Risks
Action plan for winning Trust of Customers
Action Plan for making your brand top of the mind
What will you retain and what will you change in your brand
Which two emotions will you leverage for your brand
Action plan for charging different prices from different customers
Action plan for making customers proud of owning your brand
Will you choose warm or cool colours for your brand
How will you use directional cues on your website
Write persuasive headlines for your blog, caption or ad
Certificate
You will get a certificate on completion of the course
Who is this course for?
Marketers – Learn the biases and mental shortcuts of digital consumers to influence their purchase decisions.
Entrepreneurs – Unlock the psychological triggers of social media to grow your business in a cost effective way.
Professionals – Learn the application of cognitive psychology in marketing and upskill. Switch from traditional to digital marketing, build a personal brand and switch to better jobs.
CXOs – Unlock the consumer behaviour in digital world and provide strategic vision to your organization. Develop a customer centric approach.
Students – To build career, get internships, build a portfolio of projects, find placement opportunities.
Freelancers – Get deep insights into neuroscience of digital marketing to acquire clients and retain them.
Influencers / Coaches – Build your personal brand, gain followers, increase engagement, monetize your social media accounts
Don't Believe Me? Hear from over 20,000+ people I have trained
Trainer Profile:
Prof. Seema Gupta
I am an ex-professor of IIM Bangalore, where I taught digital marketing. I have trained 20,000+ CXOs, professionals and entrepreneurs from top brands. I am also a Keynote speaker, Blogger, Vlogger and an Author of digital marketing. I have consulted with many companies multiplying their revenues, crafting their strategy and scaling their businesses 10x. I have written popular textbook on digital marketing subscribed by most IIMs and top business schools to teach digital marketing. I am a visiting faculty at Egade University, Mexico and Esan University, Peru.
What is the duration of this course?
There is no fixed duration for the course, but we recommend you to complete it in one month
Uh, still have doubts?
Check my website where I publish in-depth blog articles on digital marketing.
Watch my YouTube channel which has many videos on how to do digital marketing.
Go to my Instagram, LinkedIn accounts or Google my name (Prof Seema) and see my Google reviews.
Or check my textbook on digital marketing available on amazon
Example Curriculum
- Lesson 1: How to influence the three parts of our brain? (2:20)
- Lesson 2: Overcome the barriers of the old brain (3:27)
- Lesson 3: Strategies to influence decision making of the middle brain (1:09)
- Lesson 4: How to influence the new brain in your favor? (4:50)
- Module 2 Resources
- Module 2 Project Assignment
- Lesson 1: How to make others reciprocate to you? (4:31)
- Lesson 2: How to get commitment from consumers? (1:23)
- Lesson 3: Do others like you? (2:51)
- Lesson 4: Jump onto the bandwagon effect (2:53)
- Lesson 5: The lesser the better for you (1:43)
- Lesson 6: Build authority of your brand (1:25)
- Module 3 Resources
- Module 3 Project Assignment
- Lesson 1: What are my chances? (2:34)
- Lesson 2: Use 100% to work for you (3:53)
- Lesson 3: Losses loom larger than gains (2:45)
- Lesson 4: How to make your products stand out? (1:39)
- Lesson 5: What will others think if I buy your brand? (2:46)
- Lesson 6: Make your customers feel proud (1:41)
- Module 4 Resources
- Module 4 Project Assignment
- Lesson 1: Not just show and tell but provide experience (1:32)
- Lesson 2: Winning the magical trust (3:36)
- Lesson 3: Chant but with integrity (1:23)
- Lesson 4: Create Mystique - The irresistible aura (3:28)
- Lesson 5: Alarm - The quickest weapon of marketers (2:40)
- Lesson 6: Power and Prestige - Go hand in hand (2:48)
- Lesson 7: Lust - The dearly sin (2:24)
- Lesson 8: Vice - Because rules are meant to be broken (5:36)
- Module 5 Resources
- Module 5 Project Assignment
- Lesson 1: Relevance of memory for marketing (2:39)
- Lesson 2: Catching the short term memory (4:07)
- Lesson 3: Repeat Repeat Repeat! (2:22)
- Lesson 4: Overcome mental blocking (1:08)
- Lesson 5: End on a high note (4:33)
- Lesson 6: Build brand salience (2:47)
- Lesson 7: Memories are flawed (5:36)
- Module 6 Resources
- Module 6 Project Assignment
- Lesson 1: Perception is reality (3:26)
- Lesson 2: How much do we really see? (4:07)
- Lesson 3: They might see you but do they remember you? (3:00)
- Lesson 4: What is the context? (1:34)
- Lesson 5: Make it consistent yet new (2:56)
- Lesson 6: Frame it right (2:16)
- Lesson 7: Get customers in status quo (3:46)
- Module 7 Resources
- Module 7 Project Assignment
- Lesson 1: Emotions are universal (1:22)
- Lesson 2: Happiness – Something money cannot buy (1:47)
- Lesson 3: Love is in the air (2:41)
- Lesson 4: Aspirations and sadness sell (3:33)
- Lesson 5: Evoking anger (1:57)
- Lesson 6: Disgust – Disapproval for approval (2:54)
- Lesson 7: Fear - Fight or flight (1:26)
- Module 8 Resources
- Module 8 Project Assignment
- Lesson 1: Price is about perception (3:35)
- Lesson 2: The power of zero (2:37)
- Lesson 3: The magic of gift voucher, coupon codes, cash backs (2:26)
- Lesson 4: How social norms influence pricing (3:21)
- Lesson 5: Priming the price expectation (3:06)
- Lesson 6: Playing with numbers (3:41)
- Lesson 7: Dynamic pricing (2:52)
- Module 10 Resources
- Module 10 Project Assignment
- Lesson 1: Psychology for designing a perfect website (2:15)
- Lesson 2: Design hierarchy for a website (2:35)
- Lesson 3: Make your site F shaped (3:09)
- Lesson 4: Create a halo effect (2:35)
- Lesson 5: How to choose colors (4:17)
- Lesson 6: Warm or cool colours (3:06)
- Lesson 7: What should be the typography and directional cues (3:30)
- Lesson 8: Design mistakes to avoid (3:52)
- Module 12 Resources
- Module 12 Project Assignment
- Lesson 1: Writing what convinces (3:09)
- Lesson 2: Headlines are your best friends (2:56)
- Lesson 3: Psychology of headlines - Surprise and negatives (3:33)
- Lesson 4: Use numbers and arouse curiosity (2:34)
- Lesson 5: Be specific and give referencing (3:10)
- Lesson 6: Psychology of content marketing (3:11)
- Lesson 7: What should be the layout of your content? (2:06)
- Module 13 : Resources
- Module 13 Project Assignment
- Lesson 1: Picture speaks more than words (3:25)
- Lesson 2: The magic of gifs, stickers and infographics (2:58)
- Lesson 3: Pack a punch (2:00)
- Lesson 4: Know your style in photography (2:13)
- Lesson 5: Self portrait of your brand (1:41)
- Lesson 6: How the stream flows (2:11)
- Lesson 7: Enhance the peaks (4:23)
- Lesson 8: Isolate to highlight (2:18)
- Lesson 9: Arrange in chunks (1:50)
- Lesson 10: Contrast to stand out (2:18)
- Lesson 11: Use visual metaphor (2:10)
- Lesson 12: Make it symmetrical and orderly (2:50)
- Lesson 13: Where there is a theme, there is a meme (5:18)
- Lesson 14: Build anticipation and distract (6:05)
- Lesson 15: View the scene (4:32)
- Lesson 16: Three human faces (2:09)
- Lesson 17: Text and image go hand in hand (6:28)
- Module 14 Resources
- Module 14 Project Assignment