Module 1 - Introduction to the world of social media marketing
Module 2 - Social Media Marketing Strategy
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Lesson 1 – Framework for Social Media Planning and Listening – Stakeholder Approach to Content Strategy (25:25)
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Lesson 2- Maersk Case Study for Stakeholder Approach to Content Strategy (5:29)
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Lesson 3 – Frameworks for Content Creation (3:58)
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Lesson 4 – Leverage Engagement Ladder - Case Studies in Social Media Marketing (9:07)
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Lesson 5 – Case Studies of B2B Companies leveraging Social Media (5:36)
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Lesson 6 – Metrics for Social Media Marketing (9:01)
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Live Project - Social Media Marketing Strategy
Module 3 - Market Research
Module 4 - Facebook Marketing
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Lesson 1 - Why should you market on Facebook? (9:07)
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Lesson 2 - How to create a business page that will generate revenue and buzz (2:44)
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Lesson 3 - What to post? (4:15)
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Lesson 4 - Posts that will skyrocket engagement (7:41)
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Lesson 5 - 5 SEO tips for Facebook (4:09)
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Lesson 6 - Demystify Facebook EdgeRank algorithm (1:47)
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Lesson 7 – How to Customize Tabs in Facebook - Case Studies on Impact Campaigns with custom applications (2:44)
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Lesson 8 – Use Brand Stories to connect with audience – case studies (4:03)
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Lesson 9 – Scale Up using Paid Advertising on Facebook (3:44)
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Lesson 10 – Know the Types of Adverts on Facebook (11:01)
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Lesson 11 – Where to Place the Ads on Facebook (5:58)
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Live Project - Facebook Marketing
Module 5 - Psychological Effects of social media
Module 6: Facebook Advertising
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Lesson 1 Frameworks for A Catchy and Compelling Ad Copy (4:36)
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Lesson 2 – What are the Buying Models in Digital Marketing (3:26)
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Lesson 3 - How to design a landing page that converts (6:18)
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Lesson 4 – How to set up Business Manager and Ad Manager Account in Facebook and Choose Campaign Objectives (6:21)
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Lesson 5 – How to set up a Live Campaign – Create a Custom Audience (6:53)
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Lesson 6 – How to Create a Custom Audience in Facebook (4:09)
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Lesson 7 – Explore Rich Targeting Options on Facebook – Lookalike Targeting (11:48)
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Lesson 8 – Creating and Placing an Ad (5:10)
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Lesson 9 – Metrics to Measure Effectiveness of Facebook Ads (12:36)
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Lesson 10 – Leverage Audience Insights Tool for better Targeting (7:26)
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Lesson 11 – Facebook Ad Library and How to Overcome Ad Fatigue (9:12)
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Lesson 12 - Types of Events through Pixels (6:30)
Module 7 - YouTube Marketing
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Lesson 1 - Creating content and finding your niche (11:09)
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Lesson 2 - Strategy to grow from 0 views and 0 followers (7:49)
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Lesson 3 - How to find ideas using Keyword Research (6:18)
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Lesson 4 - How to do Youtube SEO to rank in first page (6:06)
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Lesson 5 - Tips and tricks to get followers and views (7:19)
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Lesson 6 - Youtube analytics simplified (4:27)
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Lesson 7 - Types of Videos You can Market (4:17)
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Lesson 8 - Hack the Algorithm of YouTube (4:59)
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Lesson 9 - How to Maximize Clicks to get more views (3:13)
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Lesson 10 - How to Maximize Views (5:57)
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Lesson 11- How to Maximize Watch time (3:59)
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Lesson 12 - How to do Video SEO (9:07)
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Lesson 13 – How to Shoot a Good Video - Execution Tips (5:39)
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Live Project - YouTube Marketing
Module 8 - Google Ads
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Lesson 1 - Concepts in Paid Ads on YouTube (7:42)
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Lesson 2 - How to Open and Set Up Google Ads account (8:58)
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Lesson 3 – Start a Live Campaign in Google Ads – Structure of Google Ads account – Campaign (24:00)
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Lesson 4 – Ad Groups and Targeting in Google Ads (20:40)
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Lesson 5 – Content targeting, Demographic, Placement Targeting in Display Ads (22:35)
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Lesson 6 – What Metrics to Evaluate in Display Campaigns – How to Read the Statistics Table and Optimize Campaigns (21:12)
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Lesson 7 - Running Live Ad campaign on YouTube (17:01)
Module 9: Instagram Marketing
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Lesson 1 - What is influencer marketing and how to start career as an influencer (reuse) (10:04)
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Lesson 2 - Top 10 Things to Post on Instagram (9:00)
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Lesson 3 - Tools to choose hashtags that will skyrocket reach (7:22)
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Lesson 4 - Tips to convert followers to leads and sales. (8:29)
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Lesson 5 - How to get likes and followers quickly. (7:29)
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Lesson 6 - Using polls, reaction meter and stories to explode popularity (4:12)
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Lesson 7 - How to write captions like an Insta Boss quick strategy (2:20)
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Lesson 8 - What Type of accounts you should open? (6:36)
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Lesson 9 - How to optimize profile? (9:44)
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lesson 10 - Types of Content that you can use to keep the followers hooked (7:44)
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Lesson 11 - How to maximize reach (6:01)
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Lesson 12 - Which Hashtags to use (2:21)
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Lesson 13 - How to promotes sales from Instagram account (2:09)
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Lesson 14 - How to Hack algorithm (5:42)
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Lesson 15 - How to leverage Instagram influencers (6:02)
Module -10: The Power of Imagery
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Lesson 1- Picture speaks more than words (3:25)
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Lesson 2- How the stream flows (2:11)
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Lesson 3 – Enhance the Peaks (4:23)
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Lesson 4- Isolate to Highlight (2:18)
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Lesson 5 -Arrange in Chunks (1:50)
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Lesson 6 -Contrast to Stand Out (2:18)
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Lesson 7- Use Visual Metaphor (2:10)
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Lesson 8 -Make it Symmetrical and Orderly (2:50)
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Lesson 9 -Where there is a Theme there is a Meme (5:18)
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Lesson 10 -Text and Image go hand in hand (6:28)
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Live Project - The power of imagery
Module 11 - LinkedIn Marketing
Module 12 - Conclusion
